To attract new customers and increase sales, Carters Jewelers in Petal, MS ran a Punt Return Pay Day Promotion during the month of August. All sales from August 1-September 1 would be fully reimbursed if a member of the Southern Mississippi Golden Eagles Football Team successfully returned a punt for a touchdown during the Southern Miss vs. University of Kentucky Wildcats football game. After the full month of sales totaling up to $500,000, all of its customers watched anxiously as the game unfolded. Although there was no punt return for a touchdown during the game, Carters Jewelers certainly scored with a winning promotion insured by CGA Hole In One and Promotions.